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“Don’t you get fed up doing that every day?”

…said one of my delegates recently at the end of the presentation.Last year I presented on networking skills just under 200 times and most of what I said was similar each time. But, as I try my best to interact with my audience (who are different every time) then the event turns out differently each time.I loved every one of those events whether or not they were free events or …Read More

Hey don’t tell anyone.Do you want to share in my share of £30,000,000?

Do you think this is a scam or should I go for it? Dear Partner, I wish to request for your partnership and assistance in transaction of £30,000,000.00 GBP that would be of immense benefit to both of us. I am the Auditor General and Chairman, Audit Committee of Bank of Scotland, London.My purpose of contacting you is to seek your acting as the beneficiary of the will, and lay …Read More

20 Tips on what to ask for in a testimonial:

It doesn’t matter how brilliant you tell your prospects you are. What is far more important is what your clients and customers say.Testimonials can be very comforting for potential new clients. here are some ideas to consider. 1. Three problems your client faced before you came along.2. How delighted and happy your client is with your services.3. How easy and fulfilling it is to work with you.4. Would they recommend …Read More

Passion, enthusiasm,energy

Why is there so little of the above around?We interviewed this week and the 2 people we chose had lots of all 3when we met them. We ran a group interview and each person made a presentation. The 2 who came through to ‘formal’ interview stage showed they really wanted the position.When you are asked “What do you do?” how much of the 3 do you show? if you’re not …Read More

Word of Mouth Marketing Plan

I have never seen this as a section, subject or even draft discussion document in any marketing plan. Yet when you think about it, it should be an integral part of any marketing, selling and promotion campaign for all businesses serious about expanding. Marketing plans will include:• Hosting events• Producing designs• Creating literature e.g. brochures, business cards, newsletters etc.• PR campaigns• Free giveaways• Corporate entertaining• Advertising. Now, add to this …Read More

Strategy for survival is visibility

Just a few years ago, when somebody wanted to find out about you, they would go to your Web site. But now they don’t have the time to do that. Oh, sure, if it’s important they’ll take the time to visit your site. And if they’re serious about doing business with you, they’ll eventually get there. But it’s no longer their first port of call. And that’s important! Because it …Read More

Business development …the modern way of thinking

Change your thinkingThere are lots of people who consider selling and marketing as essentially dishonest and manipulative. If that’s how you think, the chances are you will resist change with all your might. This resistance is expressed in sentiments such as:1 I feel uncomfortable talking about myself and blowing my own trumpet2 I sound phoney when I write about the benefits I offer3 I’m just not the marketing type4 I …Read More

The big secret of great networkers

What is the big secret? I will say without fear of contradiction, that 99% of people are somewhere between slightly anxious, all the way through to petrified, when walking in to the room full of strangers. I promise – if this is you – you’re normal. It’s all about focusing on the right person. The reason people get nervous is because they focus too much on themselves. Your focus is …Read More

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