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Strategy for survival is visibility

Just a few years ago, when somebody wanted to find out about you, they would go to your Web site. But now they don’t have the time to do that. Oh, sure, if it’s important they’ll take the time to visit your site. And if they’re serious about doing business with you, they’ll eventually get there.

But it’s no longer their first port of call.

And that’s important!

Because it means you have to convince people you’re an expert BEFORE they ever visit your Web site.

How do you do that?

You do it by blogging.
And podcasting.
And participating in forums.
And updating pages on Wikipedia.
And putting little video clips on YouTube.
Or even commenting on other people’s videos on YouTube.
And writing an e-book that you freely pass on to others.
And publishing an e-mail newsletter.
And writing articles and submitting them to article directories.

In other words: Participate.

It’s no longer enough to build a tiny little Web site in one corner of the Web and hope people will come streaming by. Don’t be an on-line hermit – it doesn’t work any more.


First Step Communications Pty Ltd
8 Windich Place, Leederville WA 6007, Australia
Help Desk (Support): 1300 791 780, Sales: (+61) 08 9444 1225
Fax: (+61) 08 9444 1384

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