The word network often strikes fear and dread into people or they immediately have strong negative thoughts about it. Manipulative, scheming, selling are just 3 words associated with this all-important activity. The irony is we all network from the time we start to talk. My view, it is simply building relationships; either new ones or reinforcing existing ones. “I’m going networking once this week” implies you’re going to spend the rest of week sitting in a darkened room with no access to the outside world. It’s just communicating – be it face-to face, the phone or more and more through the computer. Social networking or social media, the phrases can be interchanged, are becoming the dominant method of communication. As someone who acknowledges he is a little quaint and old-fashioned I fear for the future of inter-personal communication. There can never be a substitute for attending events, no replacement for the smile, the eye contact and the reading of the body language.
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