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Marketing – forward to basics

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1. Do you know specifically whom you are offering your service to? You should be able to describe exactly who is likely to benefit from your offering.

2. Do you have a defined service which will produce a consistent and desirable outcome for your clients?

3. When people ask what you do can you describe it in a clear concise manner? People generally don’t care what you do; only what you can do for them.

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