1. Do you know specifically whom you are offering your service to? You should be able to describe exactly who is likely to benefit from your offering.
2. Do you have a defined service which will produce a consistent and desirable outcome for your clients?
3. When people ask what you do can you describe it in a clear concise manner? People generally don’t care what you do; only what you can do for them.
Find out more about how to promote your business successfully with some more of my free networking tips