I trained people in PR yesterday i.e. creative industry people rather than my usual audience of the professional, financial and academic communities. What I learnt was it doesn’t matter who my audience is, everyone ( including me) has the same 3 basic fears when attending events:
1. Fear of failure
2. Fear of the unknown
3. and the evergreen fear of failure.
With a little help from me I aim to destroy peoples’ fears – well to a point anyway.