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Fears are universal…

I trained people in PR yesterday i.e. creative industry people rather than my usual audience of the professional, financial and academic communities. What I learnt was it doesn’t matter who my audience is, everyone ( including me) has the same 3 basic fears when attending events:

1. Fear of failure

2. Fear of the unknown

3. and the evergreen fear of failure.

With a little help from me I aim to destroy peoples’ fears – well to a point anyway.

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