Fear is temporary; regret is permanent- 10 possible networking regrets.
It is said when we indulge in quiet reflection we more often regret actions we haven’t taken opposed to things we have done. When it comes to networking there are certain moments when perhaps you and I should have taken that extra step but didn’t. Here are some thoughts to ensure the next time you pull out …you don’t!
Bear this in mind the next time you don’t
- Approach someone standing alone
- Approach an ‘open’ group to meet more people
- Move on when the conversation is over
- Move on from a group where you have no interest
- Ask probing and intelligent
- Ask about the relationship with their existing advisors
- Ask for their card to follow up
- Ask permission to call them after an event
- Make that first follow up call
- Make that 2nd and 3rd follow up call
Don’t think of sales or selling when doing your business development. Think, when you have knowledge, experience and expertise which adds to a prospect’s business it is your duty to develop their business by matching their needs with your offerings
- Regret 1 Not approaching someone on their own
There are nearly always people standing alone, by the wall, at an event. The usual reason is they don’t know anyone and they are a little nervous. I have been told these are ‘losers’; I retort by saying they could be but until you engage them in conversation you will not find out. I know for one thing they generally don’t go to events to stand alone and the other observation is they will be eternally grateful to you. Your fear is rejection but I just know when you are kind and polite the reaction you will get will be favourable. And if they are rude or uninterested just move on. When you approach smile, good eye contact and ask ‘Please may I join you?’ or ‘Please may I introduce myself?’ or just ‘Hello my name is Will’. I generally only use my first name, they do and I then repeat it. The issue of names is not about forgetting, it’s about not listening.
Next week we’ll look at: Regret 2. Not joining an ‘open’ group to meet more people