My vast research and experience assures me a large percentage of people who go networking go with the wrong attitude. This observation by a US lady called Annie Gottlier says it all, “It’s so hard when I have to, and so easy when I want to “.
Do you have passion for the work you do? Do you think your job creates useful outcomes and adds value to your clients’ business with your service or products? I hope the answer is yes. Then walk into that room thinking “Who has a business issue which I can solve?” rather than “I am here on my company’s behalf and I can’t leave without an order”. Don’t mix up relationship building with selling. If you don’t like what you do, it may be time for a change.