Marketing

New 2016 Dates: “How to Become a Confident and Effective Networker”

How to Become a Confident and Effective Networker  Summary of Topics In today’s highly competitive world, being a confident and effective networker sets you apart from the crowd. You become more visible, always feel in control and will always create more business opportunities than the average. 99% of people dread this vital activity; the topics below will help you overcome all your fears and concerns. Our aim is to make …Read More

The right and wrong approaches to networking

Too many people go to business events thinking only ‘What’s in it for me?’ or ‘How can I get these people to buy my services or products?’ Or ‘I must sell something here otherwise it will be a total waste of time’. Networking is not about; W.I.I.F.M. – “What’s in it for me?” but much more about W.I.I.F.Y – “What’s in it for you?” look back at this second acronym …Read More

“New Mums should return to work in 3 weeks!”

These are not my words…I read an article in a Sunday paper supplement.  It read “business is about profit – sustainable growth and innovation”.  I co-run the Working Mothers in Business Group and from my experience of running this Group and being a working mum myself, most women do not want to be stay at home mums they want to make a real difference to their work and personal life…it’s all about …Read More

The Networking Cowboy

When you think cowboy, on the one hand you think Wild West & Indians. On the other hand we think of cowboys, people who are unprofessional, they con people, aren’t listening ………salesmen. I can only generalise but you know what I mean when I say there are many more male cowboys. What behaviours do we see from these people when we attend business connected events? When we meet him for …Read More

Marketing – forward to basics

1. Do you know specifically whom you are offering your service to? You should be able to describe exactly who is likely to benefit from your offering. 2. Do you have a defined service which will produce a consistent and desirable outcome for your clients? 3. When people ask what you do can you describe it in a clear concise manner? People generally don’t care what you do; only what …Read More

Internal Networking – Do you know what’s going on around you?

It’s all well and good knowing what YOU can provide and the services YOU offer in your business, but could you be losing potential business for other departments in your company, by simply not knowing enough about them? This short video gives you an example of what ‘internal’ networking is, so that you can all help each other to gain more business for the company overall.I have written an article …Read More

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