We work with thousands of delegates when we hold our workshops, seminars and conferences and can confidently that state more than 98% of people don’t like networking, find it uncomfortable, or if they don’t mind it, generally find the results disappointing.
If you are in the professional and service sector most of your business comes from referrals, recommendations and introductions. That’s great; it shows you have a good name and provide a high level of service.
Doesn’t this mean that you are fully dependent on third parties to dictate the speed of growth of your business? In other words, you are re-active and not proactive when it comes to marketing yourself, your firm and its services.
Becoming a more effective and more confident networker puts you in charge of how fast your top line of fees or sales increases.
Reading this will give you lots of simple advice and practical ideas on how to become the person who is comfortable attending any event and, when spotting potential opportunities, knows what to do to create additional business.
The guiding principle of networking is to give first and receive second. Experienced networkers have an ‘abundance’ mentality, looking to help others on every occasion.
“Give without remembering, receive without forgetting”.
Elizabeth Asquith Bibesco British Author & Poet (1897- 1945)
82. Offer to send them some literature if they are not yet ready to meet you.
Ask if you may contact them in two weeks to obtain their views. In your
letter remind them when you will be calling.
83. Be persistent. Until your prospect says “no” keep following up. Your
chances of doing business are better with this person than with someone
where the process has to start from step one. Offer an escape route. e.g.
“If you don’t think you can use my services please say and I’ll not contact
84. Make the first sale easy by offering a discount or a money back
guarantee. This is called risk reversal; it is you who takes the chance and
More tips to follow in the next blog…
Words by Will