We go to
• Raise our own and our company’s profile
• Gain useful information
• Understand our market place
• Find people who can supply us
• Meet key people and decision makers
• Get to know what others do.
• Get others to know what we do
• Help others with their business challenges
• Find potential new colleagues
This list is not exhaustive. Consider for a moment when you don’t go all those potential opportunities you will miss. I say regularly, “If you don’t go, you’ll never know”