In a conversation when you hear something useful to you, to them or both think AHAA and decide to follow up.
Examples of AHAA moments can be
- We have a problem with……
- That’s interesting, we didn’t know that
- The people we are working with at the moment aren’t giving us good service
- We might be interested in talking to you further about working with us
- We aren’t getting good returns
- We’re looking to expand