How to host a successful and profitable corporate event

What this CD is all about

In today’s challenging times one has to become even more proactive. The referrals and existing client work is reducing and clients aren’t as loyal as perhaps they used to be.

What is the answer?

Invite prospects introducers, existing clients and potential referrers in to your ‘corporate home’ with a view to reinforcing existing and building new business relationships. One of the most effective way is to run free or low-cost seminars sharing your company’s knowledge and expertise.

The challenge of hosting seminars 

Thousands can be spent on running these types of events but what return do you get from your investment? Not just the investment of money but the invisible (and often large) amount of time spent in its preparation.

And when the event itself takes place how well does the team perform “on the night”? Often, they are disappointed. But then why should these people know what to do, what to say, where to stand etc? Have they ever been trained in this specialist area? When the bosses see them huddled together feeling well outside their comfort zones they shouldn’t be surprised.

So how can I help?

The topics I share include:

Preparation and Planning

• Invitations
• Decide what you want from the event
• Know your guests
• Timings
• The role of the Director of Ceremonies

The Actual Event

[one_half]Pre and post-talk networking

• Prior to the talk briefing
• Timings
• Make guests feel welcomed
• Greeting your guests
• Create an effective first impression
• Break the Ice
• Put together interesting small talk
• Food and drink afterwards
• Gaining feedback

[/one_half][one_half_last]The actual presentation

• Powerful start
• Use of PowerPoint
• Style of talk
• Content to excite
• Questions and answers
• Powerful close

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Post Event

[one_half]

• The vital team de-briefing
• The collection of information
• Understanding rejection
• Become persistent but not a pest

[/one_half][one_half_last]

• Understand how to get past gatekeepers
• Manage rejection
• Know when to give up

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