Free Networking Articles

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1.10 Pointers to Remember when Networking and Following Up;

• Don’t forget your torch!
• Most people are nervous
• Walk in with your head held high knowing you’re as good as anyone else in that room
• The vast majority of people will be polite, courteous and respectful.
• You’re there simply to build new relationships and develop existing ones
• It’s more about being interested than interesting; we learn nothing by talking, only by listening
• If you do spot a potential opportunity to move the relationship to the next stage, get a business card and ask permission to call
• You’re following up to offer help and add value, not sell for just the sake of it. If they say no, they’re rejecting the offer of your help; don’t take it personally!
• If you don’t follow up and they did want to hear from you, you’re damaging your brand for which you are the ambassador.
• Always focus on the end result to get a meeting to move the relationship to the next stage.

2.Baby chicks in the nest:

Are you busy? I hear lots of people say,” What do you think, we’re in recession? No, fees and sales are well down and the phone’s not ringing like it used to.” I hear this so much and depending who I’m talking to I sometimes suggest they ought to be busier than ever…marketing. You should either be earning the fee or making the sale or taking action to find more work and create more sales. By way of a summary -ask yourself.

• Who your target market is?
• What you are offering and how your clients and customers will benefit as a result of doing business with you?
• What is your marketing message? This is what you say to your target market about your defined service to get them interested and wanting to know more. The message must be crystal-clear and promise a clear and valuable outcome

3.Be generous when you attend your networking event:

“Do these people like me?” When we attend gatherings, social or business, we are building new or reinforcing existing relationships. It’s called networking and it is an activity we do daily. The 3 key steps to building a new relationship are:

• Know
• Like
• Trust

For continuing relationships where 2 and 3 reduce or disappear so does the relationship. When you want to grow your network, the more events you attend the more people you get to know and vice-versa.

Want to know more about how to become a confident and effective networker? Why not come to one of our public seminars!