How to Run Highly Successful Seminars
In today’s challenging times one has to become even more proactive when it comes to business networking and raising your company's profile. The referrals and existing client work is reducing and the phones are ringing less.
In addition, the business development and marketing budgets are being reduced – something of a dilemma.
What is the answer?
Show prospects, existing clients and professional contacts what experts you are in particular fields. Give away free and valuable information as an integral part of your marketing. When you make a presentation to your relevant audience you’re saying “I’ve earned the right to be up here; I’m an authority.”
In addition, the business development and marketing budgets are being reduced – something of a dilemma.
What is the answer?
Show prospects, existing clients and professional contacts what experts you are in particular fields. Give away free and valuable information as an integral part of your marketing. When you make a presentation to your relevant audience you’re saying “I’ve earned the right to be up here; I’m an authority.”
The 5 key stages of any seminar
We take you step-by step and show you
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The objective of your seminar
The talk itself is just the hook to get an audience to focus on you and your firm for a few hours. It’s not the end itself. The objective is to find out who needs help and how you can advise more fully at a later stage for which you will charge fees. Thousands can be spent on running these types of events but what return do you get from your investment? Not just the investment of money but the invisible (and often large) amount of time spent in its preparation. And when the event itself takes place how well does the team perform “on the night (or the day!)”? Often, they are disappointing. But then why should the support team know what to do, what to say, where to stand etc? Have they ever been trained in this specialist area? When the bosses see them huddled together feeling well outside their comfort zones they shouldn’t be surprised. |
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The post-event actions
This is one of the most important aspects of the whole event but from our experience often the most neglected. We highlight and stress all the actions to be taken. We produce to you a tried and tested ‘After the event’ action plan which, when followed will gain you maximum return for your efforts. So how can we help? Kintish, the leading UK authority on business networking and presentation skills for the professional and financial communities will run a workshop to ensure your event is a total success. Our 2 key areas of expertise are showing professionals how to become more effective and confident business networkers and presenters. This exciting new seminar will cover both to ensure your seminar is a great triumph and an effective and profitable part of your marketing and business development. For more information about this brand new course and how we can tailor make it to suit your exact requirements, please contact Ann Davies on 0161 773 3727 or email ann@kintish.co.uk |
Kintish ProductsYou may be interested in one of our Kintish Products, 'How to host a successful and profitable corporate event', which guides you through all the operational issues when it comes to hosting a seminar or event. We have a range of books and Audio CD's that can be used to aid your learning after a seminar, or to brush up on your business networking skills. |