There are many people who consider selling and marketing as essentially dishonest and manipulative. If that’s how you think, the chances are you will resist change. This resistance is expressed in sentiments such as: I just don’t do selling and … Continue reading →

You have a great meeting with a prospect and then you call. In the call you are asked to send a brochure. You don’t hear anything. You call and get through to the gatekeeper. “He is out until tomorrow, may … Continue reading →

I trained people in PR yesterday i.e. creative industry people rather than my usual audience of the professional, financial and academic communities. What I learnt was it doesn’t matter who my audience is, everyone ( including me) has the same … Continue reading →

Here are three simple ways that you can learn how to start a conversation and keep it going. 1. Be confident in yourself. Consider that the other person has an interest in what it is you have to say. Sometimes … Continue reading →

1. Walk in and get a drink – 30 secs 2. Look for someone – 15 secs 3. Approach – 10 secs 4. Ask permission – 5 secs 5. Introduce – 5 secs 6. Opening comment – 20 secs 7. … Continue reading →

You have met Priscilla, the prospect at a networking event and you have agreed you are going to call her the following Wednesday afternoon.  The following Wednesday afternoon comes, you look on your to do list and, dare I suggest … Continue reading →

Going to an event, entering that room of dark suited circles of strangers unnerves you.  This is a statement.  I know because thousands of delegates and audience members tell me so.  In fact, I promise you over 98% are somewhere … Continue reading →

35. Have personal business cards if you are seeking a new job or career. Don’t use old cards. 36. Wear your badge on your right. As you shake hands, the other person’s eyes will naturally follow down the line of … Continue reading →