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When you treat your attendance at business events as seriously as you would everyday business meetings, I believe you will have lots more fun and gain far more opportunities as a result. Surely you would never meet a client or a professional contact or in fact attend any serious business gathering without some planning and preparation? No. So why just roll up at a gathering, conference or any business encounter and hope for the best?
The smaller the event e.g. a dinner or a Saturday afternoon in your client's executive box at Old Trafford the more important it is you find out about your fellow guests. Before attending events I suggest you ask yourself a number of questions using the table on the following page.
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