LinkedIn your best online networking friend - PDF Article

I have been thinking for the last 3‐4 years, ‘Social networking is for the kids’. When it comes to business I have been constantly sceptical about Web 2.0 in spite of being signed up to Facebook, Ecademy, Plaxo, YouTube and My Space.

Being heavily involved in offline real live networking I felt I ought to join but with no real expectation or conviction. If you accept networking is building relationships which has 3 fundamental stages of knowing, liking and trusting then I challenge every advocate of social networking by asking, ‘How can you create mutual liking and trusting through the medium of the internet and the keyboard?'

For more useful hints and tips on using LinkedIn why not check out our "how to get the best out of LinkedIn" CD ROM which is available in our store.