LinkedIn Recommendations - PDF Article

One of the best marketing tools is to get satisfied clients and customers to say positive words about you, which, if allowed, you can send to prospects. Get those words on your website and all other marketing materials so you have third party endorsements.

Recommendations (normally known as testimonials) need to be an important part of your profile. In fact, to have your profile at 100%, which increases your standing in Google, you actually need three recommendations. I have over 50 recommendations which I can use as part of my marketing.