Familiarity Breeds Comfort - PDF Article

When you see something with which you are familiar, our brain analyses the information it receives through our eyes and recognises it from previous memory. If you aren't acquainted with the image or sound our senses say; ‘I don't understand, I'm nervous, I'm out of control'. We have to create a new reference in our memory bank so eventually we feel comfortable and in control. In unfamiliar situations we have to evaluate what is going on around us then make decisions based on a variety of factors such as our beliefs, habits and past experiences.

Attending business events

When we attend business events I have found most people walk in with their beliefs in a total negative state....

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