Baby Chicks in the Nest - PDF Article

Are you busy? I hear lots of people say,” What do you think, we’re in recession? No, fees and sales are well down and the phone’s not ringing like it used to.”

I hear this so much and depending who I’m talking to I sometimes suggest they ought to be busier than ever... marketing. You should either be earning the fee or making the sale or taking action to find more work and create more sales.

By way of a summary ‐ask yourself.
1. Who your target market is?
2. What you are offering and how your clients and customers will benefit as a result of doing business with you?
3. What is your marketing message?

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